Radicchio di Chioggia
“The departure of six carloads of lettuce packed in ice was given a civic overtone. The Chamber of Commerce attended the departure. The cars were decorated with big posters which said, ‘Salinas Valley Lettuce’. But no one wanted to invest in the project.”
East of Eden, John Steinbeck
Inspiration
In East of Eden John Steinbeck writes about the Salinas Valley before it became known as the “Lettuce Bowl of the World”. Transporting the bounty of the Valley across the United States began in earnest in the late 1920’s with rail cars filled with lettuce packed in ice. Now trucks move an ever growing variety of produce from the Valley to it’s destination. Like lettuce, radicchio thrives in the Mediterranean like climate of the Salinas Valley. I wanted to learn more about the crisp, bright, maroon chicory that is grown locally by Royal Rose Radicchio. Emily Lyons, Marketing Manager at Royal Rose Radicchio graciously gave Athena and me a tour of a Salinas radicchio field.